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It's as simple as that.įRANKLIN: The term creativity itself, even though it sounds really old, didn't arrive until the 20th century and really until, like, the middle of the 20th century. UNIDENTIFIED PERSON #2: The more creative you are, the more successful you'll become. Be just more satisfied and more fulfilled as a person. TAIKA WAITITI: I mean, all I've got, guys, is creativity. RICK RUBIN: You want to live in a creative way which will benefit everything in your life.įRANKLIN: It can help you be successful at work. But, for various reasons, it's been kind of stifled in us.ĮTHAN HAWKE: You know, a lot of people really struggle to give themselves permission to be creative.įRANKLIN: So they promise you everything and anything. MARLEY JAXX: Even if you think you're not a creative person, I have a really good feeling that you are.įRANKLIN. (SOUNDBITE OF VIDEO, 'WHY IS CREATIVITY IMPORTANT FOR SUCCESSFUL ENTREPRENEURSHIP?') LEHRER: We shouldn't be intimidated, we lesser mortals, by people like Steve Jobs and Bob Dylan.įRANKLIN: Actually, to the contrary, creativity is something that we all possess. UNIDENTIFIED PERSON #1: Whether you're working in retail or you're in an office job, or even if you're a professional athlete, you're probably using creativity to make decisions and solve problems on the daily basis.įRANKLIN: The other myth is that creativity is only for geniuses. UNIDENTIFIED PERSON #1: It's more than just artistic expression.įRANKLIN: Actually, creativity is applicable to anything and is super important in anything. (SOUNDBITE OF VIDEO, 'EVERYONE CAN BE CREATIVE') JONAH LEHRER: It's been one of the longstanding myths of creativity that it's, you know, some kind of all-or-none phenomenon, and you either got it or you don't.įRANKLIN: And they all say that there's a myth that creativity is only for artists.

One is to - is what I call the dispelling of myths. SAM FRANKLIN: If you've seen any creativity video, TED Talk, speech, if you've had a consultant come into your work to talk to you about creativity, if you've opened any one of these books on creativity, they all basically do a similar set of moves. JIM KWIK: In this session, we are going to unlock your creativity.

(SOUNDBITE OF VIDEO, 'HOW TO BE MORE CREATIVE - JIM KWIK')

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